DD 103

Elements of Design




Understanding the basic elements of design, Point/Dot and its characteristics; Line: different types of lines, qualities of lines, Shape: types of shapes, Form/Volume in two dimensions; Texture: types and applications; creating compositions using the elements. The Science of Color Theories (Light & Pigment Theories); History and functions of the basic Colour Wheel; Science of Colour mixing (Subtractive & Additive colour mixing principles).

Text/Reference Books:

1.     Samara Timothy, Design Elements, 2nd Edition: Understanding the rules and knowing when to break them, Rockport Publishers, 2014

2.     Evans Poppy, Thomas Mark A., Exploring the Elements of Design, Delmar Cengage Learning, 2012

3.     White Alex W., The Elements of Graphic Design, Allworth Press, 2011

4.     Itten J., The art of colour: the subjective experience and ​objectiv​e ​rationale of colour, John Wiley and Sons., 1974

5.     ​Gage, J., Colour and meaning : art, science and Singapore: Thames & Hudson ​symbolism, 1999

6.     Sherin, A., Design Elements, Color Fundamentals: A Graphic Style​ ​Manual for Understanding How Color Impacts Design, Beverly, Mass: ​Rockport Publishers, 2011