DD 112 |
Principles of Visual Design |
1-0-4-6 |
Syllabus: Study of visual principles - Balance: Formal and informal
balance; Harmony / Unity; Emphasis / Focus; Rhythm: different types of rhythm;
Pattern; Contrast; Scale and proportion; Visual hierarchy; Visual Order and
Chaos; Positive - Negative space; Tessellation: Regular and Semi-regular
tessellation, modular tessellations Text/Reference Books: 1.
Gonnella, Rose., Navetta, Christopher and
Friedman, Max. Design Fundamentals: Notes on Visual Elements and Principles
of Composition. Peachpit Press, 2015 2.
Lidwell,
William and Holden, Kritina. Universal Principles
of Design. Rockport Publishers, 2010 3.
Pipes, Alan. Foundations of Art and Design.
Laurence King Publishing, 2008 4.
Poopy Evans, Mark Thomas. Exploring the
Elements of Design. Thomson Delmar Learning, 2008 5.
Bryan, Peterson. Design Basics for Creative
Results, How Design Books, 2003 6. Wong, Wucius. Principles of Two Dimensional Design.
Canada: John Wiley & Sons, 1972 |