DD 112

Principles of Visual Design




Study of visual principles - Balance: Formal and informal balance; Harmony / Unity; Emphasis / Focus; Rhythm: different types of rhythm; Pattern; Contrast; Scale and proportion; Visual hierarchy; Visual Order and Chaos; Positive - Negative space; Tessellation: Regular and Semi-regular tessellation, modular tessellations


Text/Reference Books:

1.     Gonnella, Rose., Navetta, Christopher and Friedman, Max. Design Fundamentals: Notes on Visual Elements and Principles of Composition. Peachpit Press, 2015

2.     Lidwell, William and Holden, Kritina. Universal Principles of Design. Rockport Publishers, 2010

3.     Pipes, Alan. Foundations of Art and Design. Laurence King Publishing, 2008

4.     Poopy Evans, Mark Thomas. Exploring the Elements of Design. Thomson Delmar Learning, 2008

5.     Bryan, Peterson. Design Basics for Creative Results, How Design Books, 2003

6.     Wong, Wucius. Principles of Two Dimensional Design. Canada: John Wiley & Sons, 1972