DD 204	Visual Communication Theory	1-0-4-6
Syllabus: Defining communication in design; Basic visual principles for visual layouts; Introduction to Gestalt laws of perception, Law of pragnanz, Similarity, Proximity, Symmetry and Order, Figure and Ground, Continuity, Closure; Application of gestalt principles in communication design; Model of Communication for attention, memory and action; Two brain model; Information theory for design, Application of Information theory in communication design. Text/Reference: 1. Lidwell, W., Holden, K., Butler, J., Universal Principles of Design, Rockport Publishers, 2010 2. Baldwin, J., Lucienne. R., Visual Communication, from theory to practice, AVA Publishing SA, 2006 3. Davis, M., Graphic Design Theory. Thames & Hudson. 2012 4. Williams, R., Newton, J., Visual Communication: Integrating Media, Art, and Science, Routledge, 2007 5. Miller, G., Information and memory: In perception Mechanisms and models, ed. R. Held and W. Richards, W.H. Freeman and Co., San Francisco, 1972 6. Mole, A., Information theory and aesthetic perception, University of Illinois press, 1968