DD 204

Visual Communication Theory




Defining communication in design; Basic visual principles for visual layouts; Introduction to Gestalt laws of perception, Law of pragnanz, Similarity, Proximity, Symmetry and Order, Figure and Ground, Continuity, Closure; Application of gestalt principles in communication design; Model of Communication for attention, memory and action; Two brain model; Information theory for design, Application of Information theory in communication design.



1.     Lidwell, W., Holden, K., Butler, J., Universal Principles of Design, Rockport Publishers, 2010

2.     Baldwin, J., Lucienne. R., Visual Communication, from theory to practice, AVA Publishing SA, 2006

3.     Davis, M., Graphic Design Theory. Thames & Hudson. 2012

4.     Williams, R., Newton, J., Visual Communication: Integrating Media, Art, and Science, Routledge, 2007

5.     Miller, G., Information and memory: In perception Mechanisms and models, ed. R. Held and W. Richards, W.H. Freeman and Co., San Francisco, 1972

6.     Mole, A., Information theory and aesthetic perception, University of Illinois press, 1968