DD 302

Design Analysis



Importance of Design analysis for designers; Semiotics: analysis of signs and their contextual meanings; Syntax of artifact; Product Semantics; Syntagmatic analysis, Paradigmatic analysis; Connotation, Denotation; Jacobson's Communication Model; Function-Behaviour-Structure ontology; Case studies of design analysis in different fields of design.



1 P. Cobley, L. Jansz, Introducing Semiotics: A Graphic Guide, Icon Books, 2014

2 K. Krippendorff, The Semantic Turn, Taylor & Francis, 2006

3 J. S. Gero, Design prototypes: a knowledge representation schema for design, AI Magazine, 11(4): 26-36, 1990

4 R. Jakobson, M. Halle, Fundamentals of Language, Mouton, 1956