DD 411

Design and Entrepreneurship



Business model development, intellectual property rights, value proposition techniques, multi-disciplinary team dynamics, challenges of introducing novel products and services in market.


1.     D. R. Cooper, P. S. Schindler, Business Research Methods, 1999

2.     M. Goodman, S. Dingli, Creativity and strategic innovation management, 2013

3.     Osterwalder, Y. Pigneur, Business model generation- a handbook for visionaries, game changers and challengers, 2011.