DD 204 |
Visual Communication Theory |
1-0-4-6 |
Syllabus: Defining
communication in design; Basic visual principles for visual layouts;
Introduction to Gestalt laws of perception, Law of pragnanz,
Similarity, Proximity, Symmetry and Order, Figure and Ground, Continuity,
Closure; Application of gestalt principles in communication design; Model of
Communication for attention, memory and action; Two brain model; Information
theory for design, Application of Information theory in communication design. Text/Reference: 1.
Lidwell, W., Holden,
K., Butler, J., Universal Principles of Design, Rockport Publishers, 2010 2.
Baldwin, J., Lucienne. R., Visual
Communication, from theory to practice, AVA Publishing SA, 2006 3.
Davis, M., Graphic Design Theory. Thames & Hudson. 2012 4.
Williams, R., Newton, J., Visual Communication: Integrating
Media, Art, and Science, Routledge, 2007 5.
Miller, G., Information and memory: In
perception Mechanisms and models, ed. R. Held and W. Richards, W.H. Freeman
and Co., San Francisco, 1972 6.
Mole, A., Information theory and aesthetic
perception, University of Illinois press, 1968 |