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DD 302 |
Design Analysis |
2-0-2-6 |
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Syllabus: Importance of Design analysis for designers; Semiotics: analysis
of signs and their contextual meanings; Syntax of artifact; Product
Semantics; Syntagmatic analysis, Paradigmatic analysis; Connotation,
Denotation; Jacobson's Communication Model; Function-Behaviour-Structure ontology;
Case studies of design analysis in different fields of design. Text/Reference: 1 P. Cobley,
L. Jansz, Introducing Semiotics: A Graphic Guide, Icon Books, 2014 2 K.
Krippendorff, The Semantic Turn, Taylor & Francis, 2006 3 J. S. Gero,
Design prototypes: a knowledge representation schema for design, AI
Magazine, 11(4): 26-36, 1990 4 R. Jakobson,
M. Halle, Fundamentals of Language, Mouton, 1956 |
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