DD 401 |
Design Management |
3-0-0-6 |
Syllabus: Texts/References: 1.
M. Okley (ed.), Design Management - A handbook of Issues and
Methods, Blackwell Pbl. 1990 2.
David Hands, Vision and Values in Design
Management, AVA Publishing , 2009 3.
Peter F. Drucker, The Practice of Management,
Harper Collins Books, 2014 4.
Philip Kotler, Kevin Lane Keller, Abraham Koshy
and Mithileswar Jha, Marketing Management: A South Asian Perspective, 14/e,
Pearson , 2013 5.
Den Ouden, Innovation Design- Creating values
for people, organization and society, Springer, 2012 6.
C.K. Prahalad, The fortune at the Bottom of the
Pyramid, Pearson, Pearson, 2004 7.
Kathryn Best, Design Management, Managing design strategy
process and implementation, AVA publishing, 2006 8.
Karl T Ulrich, Steven D. Eppinger, Anita Goyal, Product Design
and Development, 4th Ed., Tata McGraw Hill, 2009 9.
David, Building Strong Brands, The Free Press, New York, 1996 |