DD 411	Design and Entrepreneurship	1-3-0-8
Syllabus: Business model development, intellectual property rights, value proposition techniques, multi-disciplinary team dynamics, challenges of introducing novel products and services in market. Text/Reference: 1. D. R. Cooper, P. S. Schindler, Business Research Methods, 1999 2. M. Goodman, S. Dingli, Creativity and strategic innovation management, 2013 3. Osterwalder, Y. Pigneur, Business model generation- a handbook for visionaries, game changers and challengers, 2011.