9-11 January 2017     |     Department of Design   |    IIT Guwahati   |     Guwahati, India
Keynote Speaker

Prof. Monica Bordegoni

Professor of Virtual Prototyping
Department of Mechanical Engineering
Politecnico di Milano

Monica Bordegoni is professor of Virtual Prototyping, coordinator of the Methods and Techniques of Industrial Engineering group and of the Virtual Prototyping Lab at the Department of Mechanical Engineering, Politecnico di Milano. Her research areas of interest include Methods for Product Design, Methods and tools for virtual prototyping of products, interaction techniques and multimodal technologies, product experience, multisensory interaction, haptic technologies and interaction, and on their application in the engineering and industrial design sectors, olfactory display, emotional engineering. She is currently chairing the Executive Committee of ASME-CIE Division (2016/2017), and she is member of the Advisory Board of the DesignSociety, and co-chair of the DesignSociety interest group on Emotional Engineering. She is member of the scientific board of the I.DRIVE Lab (driving simulator) and of the PoliFactory Lab (lab for making). She is member of the committees of several international conferences.

Title of Keynote Address 1:

“The art and science of designing for User Experiences”


Nowadays, companies must continuously innovate their products and processes to be competitive and successful on global markets. The drivers of success of products are shifting from how good their functions are, to the value attributed to their hedonic features. Therefore, innovation remains at functional and engineering levels, but the experiential and emotional perspectives are equally important. Products must be created with their customers and final users in mind. Thus, designers must not design only products, but also the user experiences that customers will have with these products. Product design must address the attractiveness and function of products, and also how they can delight with positive emotional feelings the users. While design has traditionally addressed beauty and function, the latter are more complex to engineer and to achieve, and require new methods and practices, and even new tools. In this talk I will present issues related to design for user experiences, and methods and tools addressing challenges of designing for user experiences.

Conference Chair
Debkumar Chakrabarti
DoD, IIT Guwahati
Programme Chair
Amaresh Chakrabarti
CPDM, IISc Bangalore

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