Indian Institute of Technology Guwahati

Proposal for a New Course

Course Number & Title: BM515H – Strategic Management
L-T-P-C: 4-0-0-4
Course Content / Syllabus:

Strategy: Basic concepts, industry analysis, competitive advantage and competitive strategy, diversification, acquisitions, technology strategy, turnaround strategies; Organizational structure and strategy implementation, strategic leadership and innovation; The balance scorecard; Mission, strategy and process-linkages, blue ocean strategy, operations strategy, strategy for digital transformation.

Books
References