Introducing Advertising & Sales Promotion: An Integrated Marketing Communications (IMC) approach; Environmental, Regulatory, and Ethical Issues; Theorizing IMC: The communication Process & Consumer Behavior; Advertising Management, Celebrity Endorsement & Message Appeals: Fear, Humor, Guilt & Sex; Traditional Media, Social Media, Online & Mobile Advertising; Direct Marketing, Personal Selling Management; Advertising Media: Planning & Analysis; Measuring Ad message effectiveness; Sales Promotion Management, Trade & Consumer Promotion; Other IMC Tools: PR, Word of Mouth (WOM), Event & Cause Sponsorships.