Basics of Business to Business (B2B) Marketing; Organizational Buying Behavior and Relationship Management; Segmentation in Business Market and Assessment of its Potential; Strategic Perspective and Global Aspects in B2B Marketing; Key Account Management in B2B Marketing; Managing New Industrial Products; Managing Industrial Services; Branding in B2B Marketing; Pricing in B2B Marketing; Managing Channels in B2B Marketing; Managing Sales Function in B2B Marketing; Role of Electronic Commerce in B2B Marketing; Social Media in B2B Marketing.