Evolution of entrepreneurship, types, myths about entrepreneur, business opportunities and trends. Entrepreneurship mindset: entrepreneurial decision process, role models, mentors and support system, entrepreneurial success stories. Business models: traditional vs lean startup approach, business model canvas, minimum viable product, pivoting and iterations in startups, case studies. Customer segmentation and target market for startups: competitor analysis and positioning, go to market strategies. Startup funding: sources of funding, pitching, scaling. Entrepreneurial challenges: Key issues and challenges for startups, registration, IPR and its process.