Introduction to Qualitative Research; Action Research; Case Study Research; Ethnographic Research; Grounded Theory; Interviews; Participants Observations and Feedback; Using Documents; Analysing Qualitative data and Hermeneutics; Introduction to Quantitative research; Summarizing and Exploring Data and Types of Scales; ANOVA for management research; t-test, F-test; Non-parametric test; Linear regression model, assumptions, violations, model specification; Multilevel models; Multidimensional scaling; Conjoint analysis; Path Analysis; Partial least squares; handling longitudinal data.