Applied psychology and applied social psychology: concepts and issues, attitude-nature, measurement, formation, and change, group dynamics- intergroup behaviour, communication processes, conflict and resolution; Psychology and advertising: psychological study of advertising- historical and contemporary perspectives, psychological factors-perception, memory, learning and attitude, models- AIDA, elaboration likelihood and heuristic-systematic models; Psychology at work: accident, safety and performance, accident proneness principle, prediction and reduction, human engineering; Work and well-being- technological adaptation and behavioural consequences, psychophysiology of stress, work and stress model, stressors, consequences of stress, stress management, biofeedback applications.
1. R. Bayne, and I. Horton, Applied Psychology, Sage publications, 2003.2. A. Furnham, The Psychology of Behaviour at Work, Psychology Press, 1997.3. D. Harris, Engineering Psychology and Cognitive Ergonomics, Aldershot: Ashgate, 1997
1. R. Gifford, (Ed.), Applied psychology: Variety and opportunity, Allyn and Bacon, 1991.2. M.L. Blum, and J.C. Naylor, Industrial Psychology, CBS Publishers & Distributors, 1984.3. D.M. Pestonjee, Stress and Coping: The Indian Experience, 2nd ed., Sage Publications, 1999.
Academic Complex Block F Department of Humanities and Social Sciences
Indian Institute of Technology Guwahati
Guwahati, Assam, 781039