Prerequisite: NIL Applied psychology and applied social psychology: concepts and issues, attitude- nature, measurement, formation, and change, group dynamics- intergroup behaviour, communication processes, conflict and resolution; Psychology and advertising: psychological study of advertising- historical and contem
porary perspectives, psychological factors-perception, memory, learning and attitude, modelsAIDA, elaboration likelihood and heuristic-systematic models; Psychology at work: accident, safety and performance, accident proneness principle, prediction and reduction, human engineering; Work and well-being- technological adaptation and behavioural consequences, psychophysiology of stress, work and stress model, stressors, consequences of stress, stress management, biofeedback applications.
Texts:
1. R. Bayne, and I. Horton, Applied Psychology, Sage publications, 2003.
2. A. Furnham, The Psychology of Behaviour at Work, Psychology Press, 1997.
3. D. Harris, Engineering Psychology and Cognitive Ergonomics, Aldershot: Ashgate, 1997.
References:
1. R. Gifford, (Ed.), Applied psychology: Variety and opportunity, Allyn and Bacon, 1991.
2. M.L. Blum, and J.C. Naylor, Industrial Psychology, CBS Publishers & Distributors, 1984.
3. D.M. Pestonjee, Stress and Coping: The Indian Experience, 2 nd ed., Sage Publications, 1999.
